The Importance Of Loving The Art You Invest In

The Importance Of Loving The Art You Invest In

Knowing how to invest in the art market is a great stepping stone to becoming an investor, but something that is worth learning for investors both new and old to the game is the importance of loving the art you invest in. 

By combining a love of art with informed decisions based on research and expert guidance, you can own a stable asset that you’ll be able to enjoy to the full regardless of your experience level with investments. 

You’ll also receive the added benefit of having an emotional connection with your asset. More than likely, over time you’ll develop an even stronger connection with a piece of art that resonates with you, removing the weight of the decision of whether or not to sell it on in the future.

One clear factor, however, is that if you’re going to purchase a piece of art that you love, you may as well look for the added benefit of it being a solid investment piece and doubling as an asset.

Let’s take a brief look at some of the reasons why it’s important to love the art you invest in.


It Makes Art Investment More Accessible

The pleasure that comes from owning and collecting art isn’t only limited to the extremely wealthy or the elite, art investment has been made accessible and this is the case even more so when you invest in the pieces that resonate with you.

The mistake many that are new to investment make is thinking of art in present financial terms, but only thinking of the price of art from artists such as Damien Hirst or David Hockney would severely limit art as an investment option for most people.

By finding art that you love from a range of artists covering emerging, established and blue-chip artists, there becomes a large number of options available.

This is also one of the greatest aspects of authentic limited-edition art prints too, as these make even artworks from Picasso viable investment-worthy pieces of affordable art.

Another reason it’s important to love the art you invest in is because one of the key responsibilities when you do own a collection of art, is to ensure it maintains its original quality and is well cared for.


It’s An Asset You Can Consume And Enjoy

One of the wonderful facets of art as an investment is that you can enjoy your asset immediately and in full, reaping both the aesthetic and social benefits until you eventually decide to sell it on, if you do decide to do so.

Finding investment-worthy artworks that resonate as opposed to investing only in stocks and shares is a wise decision for any investor, especially when looking to decorate your home with art. After all, how prestigious and awe-inspiring does a stocks or shares certificate look on the wall?

Art is a unique asset inasmuch as it can be fully consumed and enjoyed and doesn’t lose any value as a result. Unlike alternative investments such as a classic car, which can lose value as the mileage increases, or vintage whisky which definitely loses value the moment you consume it.


It Offers Beauty As Well As Stability

It’s no secret that art as an investment is a stable asset class and has an exceptionally low correlation to the more traditional investments including stocks and shares. The fact that it’s not largely impacted by the volatility of equity markets serves as a hedge against inflation.

As previously noted too, it’s an asset that you can love and proudly display, also having the potential for future profitability, without having to be overly concerned with financial markets.

Whilst any investment is a risk, the art market follows its own trends and rhythms and has consistently survived and recovered from a variety of crises. Just looking at how the pandemic changed the art world gives strong evidence of just how resilient the art market has proven to be.


It Combines Appreciation With Informed Decisions 

When investing in art, one of the best pieces of advice to take on board is to find art that resonates with you, art that you love, but to be sure to combine that with an informed decision based on research.

When investing in art, the way a particular piece makes you feel is an extremely important consideration, but you do need to be willing to do some homework. The key to making an informed decision is conducting research and perhaps enlisting the help of an experienced art advisor.  

The depth of your research will depend on varying factors and may be different from piece to piece. A great place to start is always by digging into the artist behind the work you love. From there you can go on to look into similar artists or artworks within a particular style of art that resonates with you.


It Makes Investing In Art More Secure 

This point is true because if you truly love the art you collect, you have less to lose if it doesn’t rise in value, and even if it doesn’t you’ll always own artworks that you can continue to love and appreciate and display in your home.

It’s also clear that whether you’re new to investing or a seasoned collector, right now is the best time to invest in art.

This also brings out the fact that all too often, investors will get caught up in trends and overlook the importance of loving the art they invest in and the danger of that is having a collection that doesn’t resonate with them, they don’t wish to proudly display and doesn’t rise in value.


How To Start Investing In The Art You Love

The beginning of the journey for most successful art investors is a love and appreciation for art. If you get a sense of pleasure and enjoyment from art and you’re on the lookout for a piece of art for your home, then it’s logical to make it an asset with potential for future profitability.

At S&P Gallery we specialise in providing the highest level of confidence in the art market and art investment. 

If you’d like to take the first step in your art investment journey, or even if you’re looking to expand or diversify your portfolio, feel free to contact our expert art brokers for the finest professional art investment guidance.

To learn more about the benefits of investing in art and investing with S&P Gallery, as well as our market performance some of the returns realised from our clients, you could also download our free art investment guide, which is packed with valuable information and insights.


Download Our Free Art Investment Guide